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BellBajao
Breakthrough
Breakthrough’s campaign ‘<em>Bell Bajao!’</em> <strong>Breakthrough</strong> is a global human rights organization Ogilvy & Mather, our pro bono partners Do you know what it takes to become a <strong>Breakthrough Rights Advocate? MAKE YOUR VOICE COUNT! Millions have been mobilized
One out of every three women worldwide faces violence behind closed doors. Breakthrough's campaign ‘Bell Bajao!’ (Ring the Bell in Hindi) urges MEN & BOYS to take a stand against domestic violence.
Breakthrough is a global human rights organization that uses the power of media, pop culture, and community mobilization to inspire people to take bold action for dignity, equality, and justice. We empower individuals and communities to stand for universal human rights by using multimedia tools that transform hearts and minds.
Ogilvy & Mather, our pro bono partners, created the successfully running Bell Bajao! public service advertisements that have won awards in Advertising festivals like Cannes, London International Advertising, Spikes Asia, Goa Fest Abby and Effies.
Do you know what it takes to become a Breakthrough Rights Advocate? Find out! 
The Bell Bajao! blog has brought many voices out of the closet of violence. MAKE YOUR VOICE COUNT! Tell us your stories and inspire the world against violence!
Street Theatre, Puppet Plays, Non verbal Plays, Comic Workshops, Garage Bands, Yakshagana Dance Form & Photography; Millions have been mobilized by these popular art and cultural forms presented by youth advocates!

Ringing the Bell

Real life inspired "Bus Driver" Bell Bajao PSA that brought home the Silver Lion at Cannes Advertising Festival (2010)

How Anita with Breakthrough turned HIV into positivity

Breakthrough with Us

From our Blog

are you a survivor?
Are you a victim of domestic violence? If you think that you are a victim of domestic violence, read through the following section to see what domestic violence is. You don't have to be a victim any longer. We also give tips about what to do if you are a victim of domestic violence as well as the below helplines and counseling centers in your area.
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Help a Friend/Neighbour
Use these FAQs to educate yourself and dispel some of the myths about domestic violence. Spread the word!
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Legal Steps
Learn more about Indias legislation protecting women to live free of violence. Through our partnership with the Ministry of Women and Child Development, we want to spread the word about the PWDVA, so that women across the country know their rights. Learn about your rights here!
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Events

The Bell Bajao! Video contest

January 17th, 2012

The Bell Bajao! Video contest   In the new year Breakthrough is happy to present our latest contest. What do you have to do? Interpret the The Bell Bajao video...
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Breakthrough’s Bell Bajao! wins the Manthan Award South Asia

December 5th, 2011

Breakthrough’s Bell Bajao! wins the Manthan Award South Asia The Manthan Award is a first of its kind initiative in India to recognize best practices in e-Content and creativity. It was launched on the...
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News

India’s Youth Walks On The Risky Side

January 27th, 2012

India’s Youth Walks On The Risky Side A new study reveals around 7% of young women and 27% of young men in India, who are having or have had premarital sex, use...
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The Costs of Intimate Partner Violence in the U.S.

January 24th, 2012

The Costs of Intimate Partner Violence in the U.S.   Based on the data collected by the Centers for Disease Control and Prevention in 2003, almost 5.3 million intimate partner victimizations occur among women...
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Virtual Rights Advocates are online activists and supporters of the Bell Bajao! message. Like our Youth and Community-Based Rights Advocates, you can take the message of Bell Bajao! LEARN MORE

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We are always short of extra hands in our efforts to achieve basic and progressive human rights for women and youth, especially in marginalized communities.LEARN MORE

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