Culture Today: Now he hits her, now he doesn't, now he hits her…
In a simple and yet brilliant fusion of technology and creativity, Amnesty Intrenational has driven yet another powerful domestic violence message home. In an ad installed at a bust stop in Hamberg, Germany, Amnesty International placed a ‘tracking’ camera right above the words, “It Happens When Nobody Is Watching”. The ad reacts to the person looking at it. Installed with an eye-tracking camera, the billboard displays a man beating his wife when no one’s looking, but quickly turns to a picture-perfect image of a loving, happy couple as soon as someone looks directly into the billboard. Interestingly, the change only occurs after a brief, pre-programmed time-delay that allows the message to sink in.
Tagged domestic violence
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