Bell Bajao goes to Pakistan
The impact of the Bell Bajao campaign is surely larger than we thought.
The three TV spots created by Ogilvy & Mather featuring campaign ambassador popular actor Boman Irani has not only reached 132 million people through television, radio and press in India they have also had unprecedented impact across the Globe.
Inspired by our videos artists from Pakistan replicated them and created 3 similar videos which were most probably aired via Geo TV Pakistan. See the video below (Video 2, Video 3)
Check the original Bell Bajao Videos on the Media downlaod page.
Although the 3 TV spots uploaded on Youtube by Fiveradios are said to directed by a certain Imran Ahmed and carry the official logo of Geo TV Pakistan and officially no credits have been given to us, we wish to take this in a positive spirit. It is heartening to know that we have been able to influence the creative minds in Pakistan which is also a high prevalence area so far as Domestic Violence is considered.
Earlier we have been appreciated for our efforts by noted Pakistani journalist Ms Sana Saleem on Dawn Blog where she mentioned how our Bell Bajao ads are a examples of how social intervention can go a long way in curbing domestic violence.
Going farther, Cesar Robles, Communication Officer of Spanish organization Paz y Desarrollo (Vietnam) wrote to us about how our campaign and the resource material available on this site has inspired him and his team to create their own video. See below the said video.
It is great to see such impact of our work and to know how commonly runs the thread of domestic violence through various regions, country, religion, class. All that is needed is to connect these pieces and make Bell Bajao a truly global campaign giving a clarion call to men and boys all over the world to Ring the Bell and Bring Domestic Violence to a Halt.
This is to announce that both ‘Bell Bajao’, ‘Ring the Bell’ and all related ads created by Ogilvy and Mather are registered property of Breakthrough. Anybody using them in their campaign are requested to acknowledge the source in such words, “Inspired by Breakthrough’s Bell Bajao Campaign.”
However, please note both Bell Bajao, Ring the Bell and all our ads created by Ogilvy and Mather are registered property of Breakthrough.
Tagged domestic violence
Share this:
