Yeh video van kya hai, yeh video van?
Here it is the big day, the video van launch is tomorrow. We checked out the van today, it is looking great. The creative of the van is designed by Ogilvy and Mathers and fabricated by Impact Communications.
Our day starts tomorrow with the Press conference in Mangalore Press Club at 11 am.
At 4.30 in the evening we have the inauguration of the van. There will be a street theatre performance and other cultural activities.
For the next 20 days the van will be travelling to various parts of South Karnataka. In the first week of May it will go to Mumbai and later in the year, perhaps around September it will go to New Delhi and Uttar Pradesh.
Red FM is our official radio partner. They will be doing live reporting of the van activity from the venue tomorrow.
Swarathma will perform with the van on 13th April in Puttur. Red FM will also cover the performance live.
We will be sending live blogs, tweets, pics and videos on a regular basis, so keep following us on all our social media channels.
Youtube | Facebook |Twitter
The Van will have a 10-12 member volunteers team travelling with it. This team will do a theatre performance, they will handle audience questions and answers and also do interactive games. There will be gifts and contest prizes like the Bell Bajao T-shirts, torches, table clock and more.
The purpose of the van is to do mass dissemination of information on the issue of domestic violence, the various types of violence; the Protection of Women from Domestic Violence Act, 2005 and its implementation; the intersection and the never ending circle of violence and HIV – how violence makes women more vulnerable to HIV because they can’t say no to unsafe sex with their husbands, and how being HIV+ exposes them to more and more physical and emotional violence; And finally the van will reaffirm Breakthrough’s vision that men and boys are the primary partners in ending domestic violence against women.
The issue is serious, the messages are intense but our medium is fun.
We hope you will follow the campaign and the van activity for the next few days and will extend your support by inviting your friends to join the same.
More later.
Tagged bell bajao phase 2, video van
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