Because we Cannes!
The Bell bajao ads made in August 2008 was an instant success with the public service advertisement (PSAs). Unlike most, these PSAs were addressed not to the abusers but to the common men. Domestic violence is no more a private affair. It urged men and boys to come forward and take a stand against domestic violence.
These three 60 second ads of Bell Bajao (Ring the Bell), have been short listed as one of the six films selected globally in the Speak Out Against Domestic Violence Short Film Contest at the Cannes Film Festival 2010.
Check out the catalogue!
http://www.shortfilmcorner.com/sfcfilm/filmcatalog.aspx?prg=SPEAK+OUT+
The campaign was created pro bono by Ogilvy and Mather. Zenobia Pithawala, group creative director of Ogilvy and Mather headed the project. Bauddhayan Mukherji, the owner of Little Lamb Films production house directed the films. UNIFEM and Ministry of Women and Child development supported the campaign. Actor Mr Boman Irani was the campaign ambassador!
Expresión en corto international film festival and Avon Mexico jointly collaborated in the Speak Out Against Domestic Violence short film contest which aims to raise awareness against domestic violence around the world. The Awards Ceremony will be celebrated on November 23rd, 2010 in Mexico City.
The event has been largely covered by press in India and world wide
You can check some of the press we got!
http://www.telegraphindia.com/1100514/jsp/calcutta/story_12446666.jsp
We are waiting for the results with our fingers crossed !
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