Breakthrough Rights Advocate in World Youth Conference, Mexico
The conference on Young Women’s Forum began from the 24th of August till the 28th of August, 2010 in a town called Leon, 500 kilometers away from Mexico City. Leon is well known for its leather goods production like shoes, purse and other arts and crafts. The currency of Mexico is called ‘Peso’. The Government of Mexico sponsored this World Youth Conference which was attended by youth from the country and worldwide (…)
Bell Bajao, brings home the Cannes Silver Lion!
Breakthrough’s applauded Bell Bajao! Campaign against Domestic Violence has bagged the prestigious Silver Lion in the Film Category at the Cannes Lions International Advertising Festival 2010. The Silver Lion is India’s only win in the Film category out of the five shortlisted entries. The films have been created pro bono by Ogilvy & Mather, Mumbai [...]
Shortlisted for Cannes Lions!
Among the five entries shortlisted from India for the Film Lions are two of the Bell Bajao ads! Creativeland Asia and Ogilvy India are the only two Indian agencies to have made it to the shortlist. Ogilvy has three nominations – one for Fevicol’s Golden Jubilee Celebration film; and the other two for Breakthrough Trust’s [...]
Event Announcement: Stylekandy rings the bell with Breakthrough!
India’s premier fashion portal is celebrating its 4th Anniversary, on 16th June at Sahara Star, helps Breakthrough, ring the bell with the fashion fraternity. The popular campaign “Bell Bajao” will be integrated into the event as India’s leading designers express their solidarity for the cause. Leading participating designers include: Narendra Kumar, Rocky S, Archana Kochhar, Neeta [...]
How does it really feel to ring the bell?
Leaning back on my seat in the bus, on my way back home, I knew I was overwhelmed with mixed emotions. There was no one word that could define or describe my feelings and thoughts at that point, after spending four days, being an active part of the Bell Bajao campaign. In those four days, [...]
Breaking the Gender Wall: India's first transgender journlalist
Under the Indian Constitution, all citizens have been guaranteed ‘equality before the law’. Article 15 prohibits discrimination “on grounds of religion, race, caste, sex or place of birth;” and Article 21, guarantees “protection of life and personal liberty”. To ensure these rights, in July’2009, the supreme court of India annulled Article 377 of the same [...]
Bell Bajao Cause Champion: Javed Akhtar
You have already seen the Bell Bajao Cause Ambassador Boman Irani’s call to action. The second in our series of celebrity champion voices is the veteran lyricist and script, dialog and story writer from Bollywood, Mr. Javed Akhtar. When asked about domestic violence, he starts out by hitting hard at the very terminology of this [...]
Video Van update
Children peeping under the board to see the van activities Our Director Education, Sunita shared this story from the Karnataka Video Van. The video van was travelling through the interiors of Mangalore in a village in Tumbe doing interactive street theatre performance and holding discussions, when people said that the van should visit a near [...]
On the question of sex with false promise of marriage – victim speaks to us directly
Editor’s Note: This personal account was submitted to us by an anonymous reader who signed herself as DJ24. She writes about her personal story and seeks some answers from the readers of this blog. Please read on and help her with your thoughts. Some basic editing and spelling and grammar check has been carried on [...]
