Top of  the list of ‘ok-I’ll-tell-you-what-all-this-is-about’ is … YOU!

It’s time to remove those earplugs. The campaign asks you to take a stand. Kill the “it’s not my business” mentality. Tell your Mom. Tell your friends. And more importantly, speak out and tell all to the World Wide Web. We'll provide you the platform, the equipment — the works.

bellbajao.org invites you to:

Comment on our brand new campaign. Watch our TV spots. Check our print ads. See how you can stop domestic violence. 

Respond  to blog posts. See what the celebrity bloggers have to say. Read reviews and posts from other bloggers. Write your own posts.

Act proactively against Domestic Violence - visit our helpline and resource centre.

Act now! and become a change agent. Download our Bell Bajao session toolkit and spread the word. Hungry for more? Take the pledge and encourage others to do so.

View Images of how we rang the bell along with Brand Ambassador Boman Irani and our specially fabricated Bell Bajao! on Wheels.

Participate in our online community on Facebook and Orkut. Meet other community members and engage in the Bell Bajao buzz.

You are the voice of Bell Bajao!

Bell Bajao is an awareness and intervention campaign against domestic violence. It uses media, education and pop culture to reach out and cause change in the zeitgeist.

How can you make a difference?

Your speaking out against domestic violence will give a voice to one out of every three women who face domestic violence behind closed doors. World over, domestic violence is a serious concern. It's not just happening to the woman who's beaten by her husband; it's also happening to the girl whose brother curses her and calls her names, and the elderly lady whose son won't give her money because, "she doesn't need it". Only men and women acting together can make a difference.

Click here to learn about how men can take the initiative.

The campaign

Bell Bajao campaign launched on August 20, 2008. This is a 360 degree media campaign with TV and radio spots, print ads, mobile video vans and an online campaign. It was released in collaboration with the  Ministry of Women and Child Development.  It has been created pro bono by Ogilvy & Mather. Zenobia  Pithawalla, Sr Creative Director, O&M, spearheaded the campaign. The two TV spots have been directed by Bauddhayan Mukherji of Little Lamb Films. All the images on the website have been given by Devansh Jhaveri and Abhigya Shulka.

Click here to meet our partners.

The force of youth and community leaders

This media campaign is being supported by on the ground force of youth and community leaders. Breakthrough reaches out to thousands of youth and members of NGOs and community based organisations. Our intensive training on human rights, gender, sexuality, prevention of HIV, and right of HIV positive people has equipped 70,000 people to be change agents in their community. Going forward, all new leaders will carry with them the pledge to Ring the Bell and violence against women.

Click here to meet our advocates.

Reclaim your voice. You've been silent for too long.