China Inspired By Breakthrough’s Bell Bajao! Campaign Against Domestic Violence
Our team is excited to announce that our Bell Bajao! ads have been adapted by Half the Sky Education in China as part of their own domestic violence awareness campaign. Here are the first ads to be released: For English subtitles, just click on the “CC” button on the bottom of the video.
Bell Bajao Cause Champion: Javed Akhtar
You have already seen the Bell Bajao Cause Ambassador Boman Irani’s call to action. The second in our series of celebrity champion voices is the veteran lyricist and script, dialog and story writer from Bollywood, Mr. Javed Akhtar. When asked about domestic violence, he starts out by hitting hard at the very terminology of this [...]
Sarita Rang the Bell, did you?
Sarita took the Breakthrough training in Nov’09. Before the training she had never heard of domestic violence or gender issue. She knew that women get beaten up but didn’t know how to articulate that as a rights violation and didn’t know what to do about it. After the training she felt empowered. One of the [...]
Bell Bajao goes to Pakistan
The impact of the Bell Bajao campaign is surely larger than we thought. The three TV spots created by Ogilvy & Mather featuring campaign ambassador popular actor Boman Irani has not only reached 132 million people through television, radio and press in India they have also had unprecedented impact across the Globe. Inspired by our [...]
Meet Prabha Singh, an individual change maker
Hi, this is Breakthrough Rights Reporter Ashish reporting from Kanpur. I met Prabha Singh an amazingly courageous and outspoken woman who have brought great change in her community with her activities. Prabha Singh is also one of our Rights Advocates
Education and Odds: Muslim women in Lucknow
Extending the Breakthrough Leadership program, we have started involving some of our rights advocates in a new program called ‘Rights Reporters.’ This is a capacity building activity intended to enable them to make short issue based video content for web2.o. Our rights advocates are now the voices from the community directly reaching to the world [...]
