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Be A Rights Advocate

Breakthrough’s Rights Advocates Programme in India is an intensive leadership development and capacity-building initiative that mobilises youth and communities to challenge unequal power structures, change cultural norms and bring sustainable social change within all avenues of social interaction including the home. Their ability to act as catalysts in their own contexts leads to more effective community mobilisation for promoting human rights

In working with the community, the Bell Bajao! campaign has capitalized on the influence and popularity of local and cultural art forms like street plays, puppet shows and theatrical dance performances such as Yakshagana in South India. The scripts for each of these pieces have been gender sensitized and tailored to challenge prevalent norms of patriarchy, gender stereotypes of masculinity and the social issue of domestic violence.

These local art forms are used in conjunction with the video vans that enter grassroots communities as well as commercial centres to disseminate information via Rights Advocates, youth community leaders trained by Breakthrough, who entertain and educate the crowd with audio-visual displays, performances and discussions.

Breakthrough has been relentlessly building leaders from various communities across the country including places as far as Leh in the North to Mangalore in the south. The team uses innovative tools and participatory trainings methods to reach out.

Currently, the Breakthrough Advocates program is concentrated in the states of Uttar Pradesh and Karnataka, where Breakthrough conducts extensive advocacy work and training workshops with community members and influencers.

Over the last 4 years we have built capacities of around 15,691 individuals who then mobilized over 76,568 individuals in their own communities.

If you think there is a leader in you, join the program, become a Breakthrough Rights Advocate. Email bell_bajao@breakthrough.tv to know more.