Bell Bajao goes international

Violence knows no caste, colour, creed or religion.
Cyberspace provides new ground to young social activists

The Economic Times, New Delhi: February 5th, 2009 A young woman "rings the bell" to stop domestic violence, a group of college students makes a documentary redefining feminism while yet another group of management students post a video blog on gender issues.
Ring the bell - the thrid option

The Times of India, Delhi, Mumbai: February 8th, 2009 What do you do when the man next door is beating his wife? A) Close the windows and turn up the volume on the telly.
Ringing in change

Indian Express, Delhi: January 1st, 2009 Bell Bajao rang in the new year with resounding success, when Indian Express inscribed us as their 'Hope Story for 2009'.
Bell Bajao on television

CNN IBN coverage on the 17th and 18th Mumbai: Funny man Boman Irani decided to get serious for a good cause on Wednesday.
Gharelu Hinsa Roko!

Sakal, Mumbai: 18 September, 2008 Ring the bell to bring Domestic Violence to a screeching halt.
Actor Boman Irani rings the bell

Yuva, Mumbai: 18th September, 2008 Brand Ambassador Boman Irani launched Bell Bajao! - a campaign to bring Domestic Violence to a halt.
Ring the bell to stop violence

The Free Press Journal, Mumbai: 18th September, 2008 International Human Rights organisation, Breakthrough, launched 'Bell Bajao!' - a campaign against Domestic Violence.
Lokmat

Lokmat, Mumbai: September 18, 2008 Breakthrough, an international Human Rights organisation launched Bell Bajao!, a campaign against Domestic Violence.
Lending a Voice

Hindustan Times, Mumbai: September 17, 2008 Breakthrough, an international human rights organisation, launched the Bell Bajao campaign at KC College on Wednesday against domestic violence.
Bell Bajao against Domestic Violence soon

The Hindu, Delhi: September 6th, 2008 Breakthrough, a non-profit organisation involved in issues such as violence against women, HIV/AIDS and human rights education, is all set to launch its third multi-media campaign against domestic violence.
World Wide Bell Bajao

See how our campaign got caught in a world wide web.
Bell Bajao! on Daily News and Analysis (DNA), India

Daily News and Analysis, Mumbai: August 29th, 2008 "The next time you hear your neighbour beating his wife, ring the doorbell and ask for a cup of milk.
Social ad spots with same recall and retention as Coke

HT Mint, Mumbai: May 15, 2007 Bringing domestic abuse out of dark closets and using a rights-based approach to bring dignity and respect into daily lives/interactions is the crux of Breakthrough’s work on gender and human rights.
Top of the Mind

HT Mint, Mumbai: March 26, 2007 Breakthrough's Is This Justice? campaign was No 3 on the top ten high-recall ads of February 2007 in HT's montly ad recall survey called 'Top of the Mind'.
Women Issues Ain't Sexy

India Today: May 9, 2007 New York-based activist Mallika Dutt says that it's difficult to raise funds for women-related issues.
20 lakh women get AIDS through husbands

Asian Age, Delhi: May 12, 2007 Breakthrough and the youth wing of FICCI Ladies Organisation (FLO) jointly organise a discussion on Domestic Violence and AIDS.

Rural Window: Compassion conquers all

How many of us actually deal in the human business? Do we really look out for each other? Do we ever stop and take notice of people around us?

Here's a story of someone who actually stopped in his tracks and went out of his way to help someone in need. Take a minute to read this true story.