by admin | Jul 20, 2020 | digital Marketing China, e-commerce strategy | 11 comments. Last fall, Kaola.com announced plans to spend 500 billion yen ($4.65 billion) over the next three years to buy Japanese products. The demand for fashion is growing much faster than other consumer demands. China is a challenging market for foreign brands and Chinese netizens are difficult to please. Insights about top trending companies, startups, investments and M&A activities, notable investors of these companies, their management team, and recent news are also included. The Single’s Day ‘shopping holiday’ is not a public holiday in China but has become the largest shopping day in the world, beating Black Friday, the day after Thanksgiving in the U.S. In the summer of 2019, many things happened in the Chinese eCommerce world, including Pinduoduo beating JD.com has the second-largest e-commerce platform behind Tmall. optimization of promotional activities inside and outside the platform. This affiliation program worked so well that Taobao’s later launched it’s own affiliation program know as taoxiaopu. It features a variety of items and cheap prices. All Rights Reserved. It also has an English version website en.jd.com. 11 Nov 2020 China’s ByteDance challenges Trump’s TikTok divestiture order If you are buying stuff on the Internet, there’s a significant chance that you bought something from AliExpress or Alibaba. In 2020 we can group the main e-commerce platforms in China into these below: Some are specific to some industries, others are better for smaller or larger companies. Among emerging economies, China’s e-commerce presence continues to expand every year. It was initially not more than an online bookstore. Thanks to various online platforms, such as Kaola.com, Tmall Global, and JD Global, Chinese consumers now can have broad access to products from overseas. For example, the largest e-commerce platform in China, Alibaba recently invested $2.9 billion in China’s biggest offline retail group, Sun Art. The engine of growth in consumption is the new generation of Chinese consumers which is characterized by the fact of: Over the past 10 years, many platforms have developed, improved to adapt to the demanding and ever-changing needs of Chinese consumers. Rakuten partnered up with Walmart in Japan to deliver groceries which can be purchased online and delivered to the user’s doorstep through a Walmart-Rakuten joint venture. What is the most suitable e-commerce platform for your brand? The Chinese business magnate’s life is a riches-to-rags story. AxiomQ Ventures © All Rights Reserved 2020, Jingdong – Chinese eCommerce With the Cutest Logo, Alibaba Group Holding Ltd. – Chinese eCommerce Dragon, eBay Inc. – The eCommerce Company That Once Sold a Whole Town, Rakuten, Inc. – Japanese eCommerce Godzilla, B2W Companhia Digital – eCommerce Company From the Beaches of Rio de Janeiro, Zalando – Largest European eCommerce Company, Groupon – eCommerce that Connects Users with Local Businesses, How To Get Quality eCommerce Counsel Services For Your Online Business, Reasons Why Your Website Needs a Privacy Policy. This solution is considered as the new revolution of distribution in China because major companies like Alibaba have started to find ways to arrange this market. Regardless of where you live, if you decide to purchase something online, you will inevitably come into contact with some of these enterprises. Plus, it’s catchy, easy to pronounce and known across the world. China's e-commerce industry has enjoyed above-average growth in the last few years. Your email address will not be published. Having listed all the companies, we can notice that they are evenly distributed geographically, covering every corner of the globe. is a platform for small businesses and individual entrepreneurs to open online retail stores. The second on our list of the largest eCommerce companies in the world is Jingdong, also known as JD.com. Over the years, the Chinese e-commerce market has changed a lot, revolutionizing the traditional system for both consumers and sellers. We are the top and most visible Web & Marketing Agency for China you will find on the web. It provides about 400,000 new products including cell phones, home appliances, apparel, wedding events, electronics, books, and more. For instance: During 11.11 consumers tends to buy necessity products in bulk. Feel free to contact-us, we’de be happy to schedule a call with you and talk more in-depth about the best strategies for luxury, Super good article. Rakuten is a Japanese eCommerce company launched in 1997. These shopping festivals are a perfect opportunity for new brands entering the Chinese market. Roughly half of all China’s eCommerce sales are made on mobile devices. If the brand is already in China, has quite a reputation, then it’s time to try new things. The important thing that really matters is building a website that is relevant to your target customers. Netease Kaola is a comprehensive e-commerce company based on cross-border business. If we are comparing the number of employees, JD.com has over 137.000 while Alibaba currently has a little over 65.000. If you want to know more about how to enter and manage this platform, contact GMA. Learn more about our JD.COM services just clicking here. Taobao.com, the most popular online shopping site in China. The CBEC pilot zones have been pivoted as the ideal home for manufacturing companies, e-commerce export enterprises, e-commerce platform companies, logistics enterprises, and financial service firms. BEIJING - As Chinese consumers become increasingly affluent and sophisticated, the country's e-commerce companies are catering to new consumption patterns to grab a larger market share. We help brands to sell their products on Tmall through: ©2016 Gentlemen Marketing Agency. From 2015 to 2018, Alibaba’s share of e-commerce sales in China fell from 77.6% to 53.5%. We are an E-Commerce Company specialized in Tmall. The disposable income and consumer confidence rise, is encouraging them to spend even more online. daily customer communication operation, and maintenance. This eCommerce company operating from Beijing is the first of three major Chinese companies we list here. WeChat allows retailers to feature online stores and has a convenient third-party payment function (Wechat pay). Their logo resembles an orange guitar pick. It is more high-end than Taobao and the requirement to enter as a seller is high. Surprisingly enough, this the first European company on the list of the largest eCommerce companies in the world. March 25, 2020 | Founded in 1994 in Seattle by now immortal Jeff Bezos, Amazon has in the years since become a household name when it comes to online shopping. This eCommerce company operating from Beijing is the first of three major Chinese companies we list here. Live streaming by KOLs has of course a huge impact on sales conversion but short video ads are also part of the game with unicorn app such as Douyin. In all, Rakuten Group runs some 70 businesses, ranging from widely used instant messaging app Viber (as 2017 officially known as Rakuten Viber) to having their logo on FC Barcelona’s jerseys. Now, if we measure market capitalization, JD.com is significantly smaller than Alibaba. This race not only means more tools for seller and buyer but also relaxed requirements to register on these platforms. Is the brand is new to China, then the priority is Brand Awareness Thus social media has become a crucial tool for marketing, especially when they are communicating and engaging with potential consumers. This American eCommerce marketplace launched in Chicago in 2008 reshaped the concept of group discount online shopping. E-commerce sales in China are on way to surpass expectations as they already reached $1.53 trillion in 2018. With the revenue of almost $11B in 2018, eBay comes fourth on the list of the largest eCommerce companies in the world. Posted by Stefan Pajović in Business. It happened in 2012 when two Vietnamese buyers purchased the township of Buford in Wyoming for the sum of little under one million dollars. Though leading actors are already in place, new national and foreign companies are pushing their way into Malaysia’s attractive market. I’m gonna over-simplify the answer, but it should give you a good idea of where to get started: With the development of new technology, one seems to overshadow the rest: Video. JD.com, achieved RMB 127 billion during this same period, with over 50% growth. Trade has long ago moved from offline world to eCommerce and many of us have either heard of, or used services of the following companies. B2W has recently announced a move into the US market. Not only are these platforms being used to discuss and research products, they are also driving direct purchases. B2W Companhia Digital holds a market share of 50%. In 2010, when Zalando moved into its first non-German speaking market, an awkward thing happened. Alibaba has become China's most valuable e-commerce company, with its market value hitting 4.1 trillion yuan ($585.1 billion) by June 30, according to … Tan (Nikkei Asian Review) – As China tries to ramp up domestic consumption amid an economic downturn the country's e-commerce operators are working more closely with consumer goods manufacturers, aiming to make it easier for shoppers to have a say in the development of the products they buy. The Little Red Book app displays product photos and videos posted by users as soon as it starts up. Farfetch also sells in China and merged with JD.com’s luxury e-commerce site Toplife in 2019. Now, one might think that he or she knows all the companies listed, but only the giants have caught your eye since there are many more eCommerce companies whose net worth is measured in billions. With more than 24% of market share, it is now China’s largest cross-border e-commerce platform. This is a guide to the major Chinese … In a reliability survey of cross-border e-commerce companies in the first half of 2017 conducted by China’s iiMedia Research, Kaola.com topped the ranking, followed by Amazon.com and Xiaohongshu. The biggest digital commerce companies, with the percentage of the global e-commerce market that they own: Taobao.com: 15%; TMall.com: 14%; … Suning.com is one of the largest non-government retailers in China, headquartered in Nanjing, Jiangsu Province. However, JD only really started to grow when it took its business online. China tech China's e-commerce companies draw consumers closer to product-makers. We seek to form long-term partnerships with serious projects. The Chinese internet giants have made a real run to become the best e-commerce platform in China through the development of cutting-edge technologies. Once a whole town was sold on eBay! Cool thanks for the update. Two Chinese stocks that started trading in New York this week more than doubled Thursday before paring back some gains amid an end-of-year frenzy for newly listed companies Explore Sign in e-paper New Yet, with fast-growing volumes, current actors and … Alibaba Group Holding was founded in 1999 and is based in Hangzhou, China. In an effort of rebranding themselves, Taobao launched last summer a live streaming program in collaboration with Weibo. Social media is the main platform where people come to interact with one another, what’s making it an ideal place to share and comment on products. The middle- to upper-class consumers are now increasing their demand for goods that are not available domestically. They need an objective and a strategy to achieve it, and they need to learn about brand awareness and marketing in China. Excellent Extravaganza Extravagant Announcement. We are interested to find out more about your services as we are investigating going directly ourselves in the Ecommerce world in China. There are many ways to sell online in China. This concept involved the integration of online and offline retail elements, including products, services, logistics, big data, marketing, management, and so on. This platform is Pinduoduo. Chinese e-commerce giant Alibaba records $56bn in first post-virus Singles’ Day sales, beating 2019 high. In fact: The app has recently launched its affiliate program: Taoxiaopu. If none compare to Alibaba and Taobao yet, a  platform has been growing in the shadow of third and fourth-tiers cities and slowly eating some of Taobao’s market share. But if you take a festival like mid-autumn, consumers look for gifts for family reunions, Your email address will not be published. It was one of very few Chinese tech stocks to list in the US this year. The second on our list of the largest eCommerce companies in the world is Jingdong, also known as JD.com. Not only the app work directly with suppliers reducing the cost of sold items but it has focused on affiliation working hand in hand with Wechat. I love it. The high concentration of mobile e-commerce has accelerated the transition of the advertising ecosystem. For nearly a decade, China's B2B market was ruled by the e-commerce conglomerate Alibaba. The idea is simple, only quality sellers are allowed, when one is ordering on Tmall, one does not have to worry about what he/she will receive. Rivaled by the more popular Alibaba, Jingdong has well over quarter of a billion registered users as of 2018. 2019 data announced by Alibaba “Annual active consumers on our China retail marketplaces reached 601 million, an increase of 25 million from the 12-month period ended June 30, 2018”. The Company mainly offers color televisions (TVs), audio and video (AV) players, disc players, refrigerators, washing machines, digital and information technology (IT) products, small household electronics, air conditioners, telecommunications products, and other products. Its app combines social media and e-commerce. JD.com (otherwise known as JingDong) started with a focus on the direct sale of electronic products in the 1990s. Contact us now to discover which solution fits your business best! With the rise of disposable income, consumers are more confident in spending their money on a number of categories such as food, cosmetics, and clothing. Chinese consumers are looking to experience, try new things, and buy products that may be new to them. Our solutions are designed to help you achieve your business goals in China. Chinese local e-retailers are finding it difficult to compete with foreign companies when it comes to foreign products, especially Amazon. This Brazilian based online retail company is the largest of its kind in Latin America. Their penetration rate has increased to 11.9%. This platform allows significant gains for all participants (the final customer, as well as the intermediary distributors) and therefore the success of the product and its brand in China. Social Media is playing an increasing role in e-commerce in China, with platforms like WeChat driving more online purchases. The proportion of consumers who had recently made a cross-border e-commerce purchase reached 67% in 2017, compared with only 34% in 2015. As the number of mobile users rises, the importance of social media has increased. Online to Offline (O2O) business model is transforming the retail industry. After a brief spell of American companies, we return to the Far East. They are not all Western; and no, Alibaba is not the only Chinese success story: Not suprisingly, we start the list of the largest eCommerce companies in the world with Amazon and its empire. It continues to expand aggressively. There are so many platforms nowadays, thanks! Tmall also offers a crossborder service for foreign entities that do not have a presence in China and wishes to try out the market. They have teamed up with scientists to design drones that could carry freights weighing up to one metric ton! The app offers many benefits to sellers such as: We love the current dynamic in the Chinese eCommerce world. In 2012, CBS created a sitcom about two guys working in Groupon called Friend Me. Its successful slogan “Scream with Joy” did not win over the Dutch audience who deemed it as one of the worst advertisements ever recorded. festivals campaigns usually generate more engagement/conversion. This list of companies and startups in China in the e-commerce space provides data on their funding history, investment activities, and acquisition trends. The online retailer partners with over 1,000 brands to bring certain amounts of items at a lower price for consumers. Any source 2019? It was founded in 1998 and started trading online six years later. Its companies and their business models are completely different from those in other markets, and none of the big American and European players have any real presence. It was founded in 2006 and is highly competitive, owning numerous shopping sites. For this reason, the number of Chinese online platforms and cross-border shopping sites where high-end and niche international brands are growing in popularity and are also driving the consumption updating movement. Taobao has rebranded itself has a platform that encouraged entrepreneurship and young designer to find their fame online instead of being the online version of a fake market. China’s ecommerce market is complex, massive, and highly competitive. It features a fast delivery service and guaranteed product quality. We Setup Stores and run smart Digital Marketing Campaigns in China. top online marketplaces 2018 in China? Taobao owes its success as the market leader in this industry by offering free registration for its users. They have a unique language, different symbolic colors, and philosophy, they face a different ecosystem and online regulations. Take a look at this interview with Jeff Bezos from 1999 and see how unpredictable things were back then. We have 7+ years’ experience in providing an invaluable online strategy to companies looking to penetrate or develop their activity in the Chinese market. Key digital numbers in Malaysia 2019 Top 10 e-commerce websites in Malaysia. In 2020, according to statistica “the revenue is expected to show an annual growth rate (CAGR 2020-2024) of 6.9%, resulting in a market volume of US$1,309,535m by 2024.”. Because the platforms are racing the be the most attractive to customers and brands, we see the development of new marketing tools that we are full of opportunities. Another popular e-commerce site is Dangdang, which originally started … The requirements are still quite high. However, if we benchmark it by the revenue in last year, JD.com had over $15B more. For years, Pinduoduo has been focusing on smaller Chinese cities by offering the best deal and the possibility for users to work and in hand to get items at a bulk price. Merchants on Taobao are primarily individuals and small businesses. Shopping festivals are great to run unique campaigns, sell limited editions That compares with a 5% growth rate among emerging-middle-class and middle-class consumers. The deal was remarkable in bringing rivals together: Richemont owns Farfetch competitor Yoox Net-a-Porter. to use the internet daily to do any type of business from chatting to buying items. the registration and opening of online shops. A great question to which the answer differs greatly depending on how famous the brand is. For example, over 79% of consumers said they planned to participate in Double 11. How Chinese Tech Is Gamifying E-Commerce Discover how Chinese companies are gaining customers while reducing risks. Why Machines & AI Cannot Be a Replacement for Humans? GMA helps brands join China’s most popular e-commerce platform. The company’s e-commerce segment provides online and mobile marketplaces in domestic retail and wholesale trade, as well as international cross border e-commerce. Online financial companies like Alibaba’s Ant Financial and JD.com’s Baitiao are becoming very famous among Chinese consumers, especially millennials, due to low fees and convenient user experience. Do you know which shopping festival is the more profitable regarding e-commerce in 2020? buyers are very careful buying things, they check several aspects including the shop credit, customer satisfaction rate, and comments before making their final decision. 80% of internet shoppers are using social e-commerce channels. In fact: the products are usually offered by small business owners. The eBay’s beloved red-blue-green-yellow logo is for many a symbol of the 1990s and for a good reason. Since the term “new retail” was used by Jack Ma in 2016, it has been an important topic for manufacturers and retailers alike. This market is just too enormous to be ignored, so it’s important to adopt the best practices to set up your e-commerce design for China that will mean taking a big step for your brand’s success. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Looking forward to seeing more content about Pinduoduo. Doing e-commerce on Bilibili in 2021, how does it work? Today, the company brandishes its high tech delivery system, comprised of robots, AI, and a fleet of drones. Tmall.com is China’s … When you think about localization it also about culture and consumption habits. Gucci also sells on Farfetch, but not in China. The C2C giant sells almost everything,  from pets to vehicles. The business grew exponentially and in the year 1999, Alibaba Group was founded, the world’s largest retailer of present-day, operating in more than 200 countries. The possibility of showing the total of sales outside the platforms (great to increase conversion). The company was founded in San Hose, California in 1995 and its most distinctive feature is the online auction feature, alongside a conventional buy-it-now shopping option. Suning e-commerce platform categories include physical merchandise, such as home appliances, 3C products, books, general merchandise, household commodities, cosmetics, and baby care products, content products, and service merchandise. No Chinese e-commerce company is better known than Alibaba, which dominates the market in China with a 58% share of e-commerce sales. The three biggest social media players used to WeChat, microblog Weibo, and social network QQ Zone. The most used e-commerce platforms in China in 2020 are: Taobao; Tmall and Tmall B2D; JD.com; Little Red Book (Xiaohongshu) Suning; Kaola; Pinduoduo; But let’s get to know them in detail. As McKinsey & Company exposed: As brands and retailers use increasingly specific targeted ads on social media platform, these numbers will likely rise. In 2013, gross merchandise volume on online shopping amounted to about 1.9 trillion yuan. Alibaba got 168 billion RMB in sales and 39% growth on Singles’ Day. Best Practices To Sell Wine In China in 2020, Le nouveau cycle de financement de la société Zhiketong avec WeChat - Touristes Chinois, How to Optimize your Conversion Rate and Visibility on WeChat Mini-program, Massage Equipment (or tools) brands are getting popular online in China - Ecommerce China, Kaola : the new cross-border market place in China. With 668 million Internet users, China’s online shopping sales reached $253 billion in the first half of 2015, accounting for 10% of total Chinese consumer retail sales in that period. For more details about our Tmall services click here. And wishes to try out the market has implemented a new B2D strategy ( to... Small and medium-sized enterprises to participate in world trade including must-have products and buy products that may be to! 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Many benefits to sellers such as gucci, Calvin Klein, Burberry, user... A strategy to achieve it, and is present on all major Chinese … what are the top payment,...